PHOTOSOUND: THIS IS LONDON CALLING!
Photosound has cut the purple ribbon on its new London Studios – located in the exciting area of Shoreditch, the dynamic heart of the creative media and technology nucleus of London.
“It’s great to be located in London”, explains Jeremy Williams, CEO. “With our continued expansion as a creative agency across brand communications – with particular expansion into the digital world – we need to be located in the heart of a world-leading creative hub. Where better than London!”
Working with an impressive 60 healthcare brands over the last year, Photosound enjoys continued growth in its digital and new media business, but such
breadth of work places increasing demands on Photosound’s diverse and specialist talent needs.
As Chris Litchfield, Head of Creative Production, explains, “We’ve always been proud of our exciting record of award-winning creativity and
technological innovation. With our breadth of creative communications, our expanding digital and interactive media capability and a dynamic digital
product development pipeline, our talent needs had outgrown our traditional country setting. It’s great to be in the middle of such a creativity-rich
and dynamic culture.”
Moving to new premises in London has allowed Photosound to develop a work environment reflective of its character and purpose.
“Our purpose as a creative agency is to develop and transform great ideas into great value for our clients”, explains Jeremy Williams. “To do this, we are passionate about creativity and challenging the norm and hence our work environment needs to support and nurture this.”
This story of idea creation and transformation flows into the design and architecture of Photosound’s London Studios. On visiting the premises, this is no traditional office space. It is a community, a home. Not many work premises can boast a sunlit grassy meadow, a collaborative ‘living room’, a chill-out comfortable Den and a vivid pink meeting place for creative minds known simply as The Gem. There are no individual offices – not a single one.
As lead creative designer and architect Martin Green explains, “We are all about group creativity and communication – so why build walls which would inhibit this?”
The Shoreditch area of London is an area of central London bordering the northern and eastern boundaries of the financial City of London – ‘the square mile’ – and is commonly referred to in the media as the Silicon Hub of London or the Creative Roundabout due to its throng of leading creative and media talent.
The area was recently described by the British Prime Minister David Cameron as the new ‘Tech City’ in the UK as part of a major unveiling and investment initiative by the British Government. Major multi-national companies are already planning their expansion to this creative and technology hub. The latest such companies to announce their moves include Intel, Facebook, Cisco and Google.
Photosound’s new London Studios will also be home to Photosound’s two growing divisions: ASTONISH Digital – strategic digital communications and Photon Healthcare – medical strategy and communications.
PHOTOSOUND LAUNCHES ASTONISH DIGITAL
Photosound is delighted to announce the launch of a new strategic digital engagement division, ASTONISH DIGITAL.
Building on the successful growth and development of Photosound’s proven, award-winning technology and interactive media offerings for healthcare, the London-based ASTONISH! will provide global marketers with unique expertise in digital strategy, solutions and results with the integration of digital, creative, science and broader marketing communications all under one roof.
“We are excited at the investment, growth and development of ASTONISH!”, explains Jeremy Williams, CEO. “With an exciting portfolio of clients and exciting solutions being delivered, the teams are already living up to the mission of the division – to astonish our clients with great results from great digital solutions from great ideas from great minds.”
With an exciting portfolio of clients and digital solutions in place, the ASTONISH! team is already proud of its expanding digital products portfolio which span SmartPhone applications, SmartPad Applications, unqiue web-based engagement channels and flash-based applications for unique customer engagement.
ASTONISH! is delighted to welcome great new skills to the existing team: Josh Hart, Digital Project Manager, Vasanth John, Digital Project Manager and Mark Coombes as Head of Digital.
Rob Thomson, Head of Product Development, recently judged the acclaimed international Web Health Awards and will be presenting a techno-health seminar in Las Vegas this summer on “The Virtual Event in Pharma”.
PHOTOSOUND WELCOMES NEW CLIENTS
Photosound is delighted to welcome the following new clients:
We look forward to delivering some great communications together!
FABULOUS PEOPLE REQUIRED!
Photosound is actively seeking fabulous people with brilliant minds and fantastic ideas across the following disciplines: Account Managers, Medical Writers, Project Managers – Medical, Project Managers – Events, Project Managers – Digital, Graphic Designers, Exhibit Designers. Permanent and contract opportunities at all levels.
If you have great skills and experience in any of the above disciplines and are looking for a new challenge, whether in a permanent or contract role, please contact: jennyosbourn@photosound.com.
PHOTOSOUND LAUNCHES KOL-CONNECT
Photosound is thrilled to launch KOL-CONNECT, a personalised digital platform for keeping physicians informed and connected.
KOL-CONNECT is an exciting new way of sharing engaging and relevant content by connecting top thought leaders with healthcare providers through the use of the iPad, iPhone or traditional laptop or desktop.
A paradigm shift in field-level marketing, KOL-CONNECT brings to physicians and sales representatives live dynamic access to leading KOLs, with both on demand and live presentations and discussions, targeted information and physician interest groups – all delivered by the convenience of the iPad, iPhone or laptop and desktop access.
For more information, please contact: hello@photosound.com
PHOTOSOUND LAUNCHES MY BRAND CHANNEL
My Brand Channel is a dynamic network news style online platform which provides any brand or pipeline product with a central and unified communication hub for the healthcare professional (HCP). It maximizes the reach and return of key disease and treatment messages, educational resources and events, and provides a platform for building an interactive online HCP community.
Key features include:
Key Modules include: Flexible inclusion of a variety of modules, which can include: Home Hub Lecture Hall, Slide Room, Opinion Room, Physician Exchange, Resource Room, Voice of the Patient, Guest Interviews, News Room
Key HCP benefits include:
For further information and hands-on demonstration of My Brand Channel, please contact hello@photosound.com.
PHOTOSOUND DIGITAL LAUNCHES SUITE OF SPECIALITY PROGRAMS
Photosound is proud to launch a suite of educational solutions for the healthcare exhibitor and marketer:
“This suite of digital solutions have been developed for the healthcare exhibitor in the context of the current climate of greater clinical focus, the need for maximum reach, cost-effective communications and of course compliant educational tools,” explains Jeremy Williams, CEO.
For more information, please contact hello@photosound.com.
THE LIVE EVENT IN PHARMA. TODAY. TOMORROW. DIGITAL?
See the latest industry keynote thoughts in the 2011 Digital Pharma Guide, featuring discussions and editorials by Photosound on the future of the live event in pharma.
THE PULSE OF THE INDUSTRY: HEALTHCARE EXHIBITING
Research commissioned by Photosound reveals some key trends for healthcare marketers and exhibitors.
In an exciting poll of 43 leading healthcare exhibitors, the industry perceives that budget cuts, the proving of return on healthcare exhibiting and industry regulations are not only primary current challenges, but they will continue to be key trends and threats over the coming years. The industry also strongly views that healthcare exhibiting will become more clinical and scientific in its approach.
This snapshot of views of the future of healthcare exhibiting through the eyes of the healthcare exhibitor community correlates to feedback from healthcare professionals and healthcare industry leaders.
It is felt that greater value can be obtained from an evolved model of healthcare exhibiting. Fewer sales representatives – more medical experts. Less commercialism – greater clinical focus. Less promotional selling – more clinical discussion. Is healthcare exhibiting coming to a key junction? If so, a route needs to be chosen.
One route is to continue as we are with our current model and face the forecasted challenges of reduced budgets and increased regulation. It may be an easy route to follow for now, but is it the wisest? Would an unchanged model in the face of budget cuts bring with it the danger of reduced show participation, reduced floor space commitment and reduced ability to develop and provide value to engage the HCPs? Would reduced value to HCPs drive down their engagement, which in turn drives down the value to the exhibitor? Is not a model which lacks value to its key stakeholders a model which is fatally flawed?
Alternatively, at the junction, we take a different route – a route where we change our current model and challenge the norms which we as an industry take for granted:
HCPs can access sales representatives at home – so why do we provide them with sales representatives at our exhibits? HCPs can access the basic features and benefits of a product at home, so why do we offer this again at our exhibits? What are we truly providing the HCP above and beyond what they can obtain at home?
Evolving compliance and regulations point to a focused scientific exchange on the exhibition floor, but do we continue to try and force the traditional commercial platform and approach into an increasingly regulated exhibit hall?
A key goal in healthcare exhibits is the communication and sharing of clinical and treatment information. So why are our budgets so heavily skewed away from this towards areas such as structure, drayage and logistics, which provide little direct value to the HCP?
The junction is approaching. The choice of route is ours. An evolution of our model must be embraced.
For further information on the research findings, please contact hello@photosound.com